New Year, New Website

Francis House Children's Hospice, provider of care and support to families of children and young people with life-limiting conditions, has launched a new website.

New website image

The new site aims to promote the work of the hospice and make it easier for families in need of support to find information. The site was developed to allow members of the public to make quick, easy and secure donations and encourage support by enabling visitors to sign up to a number of exciting new events.

Following a series of workshops with Reason Digital, the designers and developers of the new site, different visitor groups to the website were identified. This led to a discovery phase to identify ways of engaging with them more effectively.

The user experience has been enhanced with fresh information and visuals, and improved navigation, which makes it easy for visitors seeking to support or wanting to help to understand the work. The new site is also fully responsive across devices and allows for plenty of social sharing.

The bold homepage and content blocks make use of the three colours from the Francis House logo, which has also been recently updated, creating a dynamic and bold website. This reflects the ethos of the hospice as a stable and secure place that families can depend upon for the long-term.

Calls-to-action are prominent right from the homepage, with a donate button on the top right, and a streamlined donor journey allowing for regular and single donations to be made online. The donation page links to different donation amounts to help potential donors understand how their money could help make a difference to someone’s life.

Half of the homepage is reserved to the range of services offered by the hospice. Making a referral to Francis House has also been given prominence with sign-posting ways to do so for both parents or healthcare professionals.

Karen Flower, PR officer at Francis House said: “We wanted a website where people can find what they need as easily as possible. Engaging with our key audiences digitally is key for us and we are very excited that there are now countless ways for people to get involved and support the charity.”

 

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